Social Media Policy

LOS ANGELES LOMOD CORPORATION SOCIAL MEDIA POLICY

1 December 2016

I. Purpose

A. This Social Media Policy (“Policy”) establishes guidelines for Los Angeles
LOMOD Corporation’s (“L.A. LOMOD”) use of social media sites as a means of
promoting services provided by L.A. LOMOD and disseminating information
about the L.A. LOMOD’s mission, business meetings, activities, and current
events.

II. Definitions

A. “Social media sites” means content created by individuals, using accessible,
expandable, and upgradable publishing technologies, through and on the
Internet. Current examples of social media sites include, but are not limited to,
Facebook, Twitter, Instagram, Blogs, RSS, YouTube, LinkedIn, and Flickr.
B. “L.A. LOMOD’s social media sites” means social media sites which L.A. LOMOD
establishes and maintains, except for advertisements or hyperlinks by the social
media sites’ owners, vendors, or partners. This does not include non-official
social media sites that post content that relate or refer to L.A. LOMOD. The L.A.
LOMOD”s social media sites shall supplement, and not replace, L.A. LOMOD’s
standard methods of communication.
C. “Posts” or “postings” means information, articles, pictures, videos or any other
form of communication posted by L.A. LOMOD on the L.A. LOMOD’s social
media sites.

III. General Policy

A. L.A. LOMOD’s official website at www.lomod.org (or any domain owned by the
L.A. LOMOD) is L.A. LOMOD’s primary means of internet communication.
B. The establishment of L.A. LOMOD’s social media sites is subject to approval by
the L.A. LOMOD’s President & Director (hereinafter “President”) or his/her
designee (the “Communications Designee”). Upon approval, L.A. LOMOD’s
social media sites shall bear the name and/or official logo of L.A. LOMOD.
Approved social media sites may change over time as the needs of L.A. LOMOD
and available platforms evolve.
C. Where possible, L.A. LOMOD’s social media sites shall clearly state that such
sites are maintained by L.A. LOMOD and that the sites comply with this Policy.
D. L.A. LOMOD’s President or his/her Communications Designee shall monitor
content on L.A. LOMOD’s social media sites to ensure adherence to this Policy
and the interest and goals of L.A. LOMOD.
E. L.A. LOMOD’s social media sites shall be managed in compliance with the Ralph
M. Brown (“Brown Act”). Members of L.A. LOMOD’s Board of Directors shall not
respond to, “like”, “share”, retweet or otherwise participate in any published
postings, or use L.A. LOMOD’s social media sites or any form of electronic
communication to respond to, blog or engage in serial meetings, or otherwise
discuss, deliberate, develop a collective concurrence or express opinions on any
issue within the subject matter jurisdiction of the body.
F. L.A. LOMOD reserves the right to terminate any of L.A. LOMOD’s social media
sites at any time without notice.
G. L.A. LOMOD’s social media sites shall comply with usage rules and regulations
required by the site provider, including privacy policies. However, such use shall
not conflict with L.A. LOMOD’s internal policies.
H. Where possible, this Policy shall be displayed to users of L.A. LOMOD’s social
media sites or made available by hyperlink. Moreover, this Policy shall be made
available on L.A. LOMOD’s website.
I. L.A. LOMOD’s usage of social media sites shall adhere to applicable federal,
state and local laws, regulations and policies.
J. Employees representing L.A. LOMOD on L.A. LOMOD’s social media sites shall
conduct themselves at all times as professional representatives of L.A. LOMOD
and in accordance with all L.A. LOMOD’s policies.
K. L.A. LOMOD’s social media sites shall utilize authorized L.A. LOMOD contact
information for account set-up, monitoring and access. The use of personal email
accounts or phone numbers by any L.A. LOMOD employee is not allowed for the
purpose of setting-up, monitoring, or accessing L.A. LOMOD’s social media sites
for official L.A. LOMOD purposes.
L. L.A. LOMOD’s social media sites may contain content, including but not limited
to, advertisements or hyperlinks over which L.A. LOMOD has no control. L.A.
LOMOD will not endorse any hyperlink or advertisement placed on L.A.
LOMOD’s social media sites by the social media site’s owners, vendors, or
partners.

IV. Content Guidelines

A. The content of L.A. LOMOD’s social media sites should pertain to L.A. LOMOD-
related or L.A. LOMOD-endorsed programs, services, and events. Content
includes, but is not limited to, information, promotions, photographs, videos, and
hyperlinks. Where appropriate, L.A. LOMOD may include content related to
programming, services and opportunities provided by other organizations.
B. Where appropriate, content posted to L.A. LOMOD’s social media sites should
contain hyperlinks directing users back to L.A. LOMOD’s official website for in-
depth information, forms, documents or online services necessary to conduct
business with L.A. LOMOD.
C. Original works created by L.A. LOMOD and posted to L.A. LOMOD’s social
media sites are the intellectual property of L.A. LOMOD. Where L.A. LOMOD
does not own the intellectual property rights of certain material, use of such
material must comply with all applicable state, federal and local laws.
D. Any employee authorized to post items on L.A. LOMOD’s social media sites shall
review, be familiar with, and comply with the social media site’s use policies,
terms and conditions.
E. Postings on L.A. LOMOD’s social media sites by an authorized L.A. LOMOD
employee shall only reflect the views of L.A. LOMOD. Any employee authorized
to post items on L.A. LOMOD’s social media sites using L.A. LOMOD’s social
media account shall not express his or her own personal views or concerns
through such postings.
F. Postings by L.A. LOMOD must contain information that is freely available to the
public and not be confidential as defined by any L.A. LOMOD policy or state or
federal law.
G. Except for the names of employees whose job duties include being available for
contact by the public, consent must be obtained from an individual (or, where
applicable, that individual’s legal representative or guardian) prior to posting
content that includes that individual’s personal information.
H. L.A. LOMOD reserves the right to implement or remove any functionality of its
social media sites. This includes, but is not limited to, information, articles,
pictures, videos or any other form of communication that is posted on L.A.
LOMOD’s social media site.
I. Except as expressly provided in this Policy, accessing any social media sites
using L.A. LOMOD’s social media accounts shall comply with all applicable L.A.
LOMOD policies, including, but not limited to, the Information Technology Policy.
J. All of the content on L.A. LOMOD’s social media sites are subject to oversight by
the President or Communications Designee.

V. Comment Guidelines

A. Users of L.A. LOMOD’s social media sites are bound by each site’s terms of
service. When possible, users leaving L.A. LOMOD’s website by a link to L.A.
LOMOD’s social media sites will receive a disclaimer substantially similar to the
following:
You are about to leave Los Angeles LOMOD’s (L.A.
LOMOD) website. Materials and information on the linked
site are provided to share information on matters of public
interest related to L.A. LOMOD. L.A. LOMOD does not
operate this linked site. Additionally, L.A. LOMOD is subject
to the terms of use for this linked site and does not control
those terms. Accordingly, L.A. LOMOD shall not be liable for
any damages incurred due to errors, interruptions,
inadequacies, or malicious computer code or components on
the linked site or its servers. L.A. LOMOD does not warrant
that all defects will be fixed. The materials contained on the
linked site are provided “as is” and you are under no
obligation to use them. The information contained on the
linked site is intended to supplement, not replace,
information provided through official L.A. LOMOD channels,
such as the L.A. LOMOD website and links contained
therein. L.A. LOMOD does not warrant the completeness,
accuracy or timeliness of material on the linked site. The
information in the linked site is not intended to serve as legal
or financial advice. L.A. LOMOD disclaims all warranties,
expressed or implied, for any of the materials provided on
the linked site, including but not limited to links to third
parties, or any improper or incorrect use of them.

B. Some social media sites allow user comments. It is the responsibility of the
President or the Communications Designee to determine whether to allow comments on
L.A. LOMOD’s social media sites. The President or his/her Communications Designee may exercise their discretion when managing
comments posted on L.A. LOMOD’s social media sites.
C. Comments made on L.A. LOMOD’s social media sites shall NOT contain any of
the following:
i. Comments that are not topically related to the particular posting being
commented upon;
ii. Comments in support of, or opposition to, political campaigns, candidates
or ballot measures;
iii. Profane or threatening language or content;
iv. Content that promotes, fosters, or perpetuates discrimination on the basis
of race, color, religious creed, sex (including pregnancy, childbirth, and
related medical conditions), sexual orientation, gender, gender identity,
gender expression, national origin, ancestry, citizenship, age, marital
status, physical disability, mental disability, medical condition, genetic
characteristic or information, military and veteran status, political activities
or affiliations, status as a victim of domestic violence, assault or stalking,
as well as any other category protected by federal, state, or local laws;
v. Sexual content or links to sexual content;
vi. Solicitations of commerce;
vii. Conduct or encouragement of illegal activity;
viii. Information that may tend to compromise the safety or security of the
public or public systems;
ix. Content that violates a legal ownership interest of any other party,
including the unlawful disclosure of confidential or proprietary information;
or x. Content that violates L.A. LOMOD’s policies.
D. Nothing in this Policy shall be applied to prohibit or infringe upon any
communication, speech, or expression that is protected or privileged under law.
This includes speech and expression protected under labor laws or other
applicable laws.
E. Comments made on L.A. LOMOD’s social media sites does not constitute
giving official notice to L.A. LOMOD for legal, business or any other
purpose or demand.
F. L.A. LOMOD’s social media sites are not intended to serve as a forum for
members of the public to inquire about general L.A. LOMOD business or submit
service requests. For tenant issues, residents must contact the Resident Service
Line at 877-240-4904. For general comments or questions concerning L.A.
LOMOD, members of the public should contact the appropriate L.A. LOMOD
department. A directory is available on L.A. LOMOD’s website at
http://www.lomod.org/Contact/Contact.aspx.
G. The President or the Communications Designee shall determine, on a case-by-
case basis, whether L.A. LOMOD should respond to comments made by
members of the public on L.A. LOMOD’s social media sites. Such determination
shall be made in accordance with the Brown Act, L.A. LOMOD’s procedures,
best practices, and L.A. LOMOD’s business needs.

VI. Security

A. L.A. LOMOD’s social media sites shall be password protected. A log file
containing the name of the social media site, account identification/login
information, password, registered email address, date established and the
individual who authorized the account shall be maintained by the President or
Communications Designee and shared with the Director of Information
Technology.
B. Passwords to L.A. LOMOD’s social media sites must be changed every ninety
(90) days and immediately after the password or social media site(s) accessed
using the password has been, or is suspected of being, compromised. The
passwords must also be changed immediately if an authorized user is removed
as an administrator or leaves L.A. LOMOD’s employment.
C. In order to prevent unauthorized access to L.A. LOMOD’s social media sites
when a computer or device has been compromised or stolen, authorized users
are not permitted to used automated login options on L.A. LOMOD’s social media
sites.
D. If any of L.A. LOMOD’s social media sites have been, or are suspected of being,
compromised, L.A. LOMOD’s Information Technology representative(s) should
be notified immediately.

VII. Violations of the Social Media Policy and Procedures

A. A violation of this Policy or the corresponding Procedures may be grounds for
disciplinary action up to and including termination. All such disciplinary action
shall be subject to any provisions L.A. LOMOD’s Employee Handbook.

VIII. Procedures

A. The President shall provide for the development, administration and
implementation of the procedures to be adopted in furtherance of this Policy
(“Procedures”).

IX. Amendments to the Policy

A. This Policy may only be amended by the Board of Directors. The Procedures
adopted to implement this Policy may be amended at any time at the discretion
of the President, without the approval of the Board of Directors.